One new type of media campaign that has been popping up in big cities recently is guerrilla video marketing where giant projectors are used to screen the films onto buildings at night.
Street artists and corporations have dabbled in this new genre. Last weekend saw some of the latter trying guerrilla video marketing out on Sunset Blvd, and this Jeep pictured above was projecting Lana Del Rey's latest music video. The projection was just visual, and there was no music accompanying it.
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I love Lana Del Rey. She can do no wrong in my eyes. =P
ReplyDeleteMorley did some projection stuff a month or so back.
ReplyDeletehttp://iammorley.squarespace.com/blog/2012/9/19/project-projection.html
This was done in the film 'One Crazy Summer" back in the 80's. The characters put together an animated advert for a singers show and projected it over a drive-in movie.
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