Friday, September 6, 2013

Must Be the Money, Honey

Here is a different kind of advertisement interaction.

Usually, when implementing an ad takeover, the artist will go over, or interact with the add in some way.  But here, Not a Test leaves the original advertisement for Honey Nut Cheerios untouched. Instead, they play with the tag line.  The original ad says 'Must be the Honey'.  The modified one from Not a Test reads 'Must Be the Money'.

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