Friday, April 22, 2011

MELROSEandFAIRFAX Is Proud to Introduce Miss California 2012


The streets just got a whole lot sexier~

Say hello to 'Miss Street Art'~

MELROSEandFAIRFAX is honored to announce that we are sponsoring Alara Ceri for Miss California USA 2012.

Street art has been blowing up on a huge scale, and we are thrilled to throw our support behind Alara as she competes for the Miss California crown in the Miss USA competition.

Alara's beauty speaks for itself. Gorgeous hair, sexy legs, smoldering eyes--she's got it all. There have been many 'graffiti girls' before, but there has never really been the sex appeal brought to street art. Well, Alara is the first street art model, and we are bringing it!

Alara is a talented actress, and she is going to join us for photoshoots staged around street art periodically. The streets will shine brighter with her in the picture. And Alara is also giving back to the scene and is already working on plans to to bring a community piece of participatory street art to the women's shelter where she performs volunteer work. She also has ties to the community as she is friends with Gregory Siff.

This is super exciting, and Alara has already made it past the first round, and is now in the exclusive pool of approximately 100 contestants for the title. We couldn't be more happy to team up with her in this campaign. To stay up to date on Alara's campaign for Miss California 2012 and get intimate details on what's happening, make sure to check out her website and 'Like' her Facebook Fan page!

We are thrilled to get started on this journey (and Alara is gonna win!). But even if we have to wait for those results, to us, she's already Miss Street Art~


***Big thanks to Natasha Hermiz for on-set stylist and production.***




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